Description
Kount Central is an Industry leading digital fraud prevention solution that helps PSPs, e-commerce platforms, and acquiring banks increase revenue and retain merchants.
Through Kount Central, you can offer industry-leading digital fraud protection — and access to the largest global network of fraud and trust-related signals — to your entire merchant portfolio. Kount Central is built on our AI-driven fraud prevention solution, Kount Command.
Key Benefits
1. Grow your revenue – Increase authorization rates, expand processing volumes, and open new revenue streams through value-added services
2. Attract new merchants – Partner with an established leader in fraud protection, and reduce time-to-value with a single integration.
3. Retain existing merchants – Protecting your merchants from fraud helps them process more good orders — and keeps them in your portfolio.
4. Improve operational efficiencies – Minimize fraud costs and optimize sales and marketing with dedicated client success managers.
5. Standout from the competition – Offer merchants fraud protection for multiple use cases, including criminal fraud, friendly fraud, and more.
6. Detect risky merchant behaviour – Quickly investigate and act on merchants with unusual or high fraud rates
Description
About Kount, an Equifax Company
E-commerce businesses, acquiring banks, and payment service providers use Kount’s solutions to Identify good customers, Assess known and emerging risks, Engage with users, Grow revenue opportunities, and more.
In 2006, the idea for Kount was created on the back of a sushi napkin. Innovation has led the way ever since. Today, Kount is the leader in digital fraud prevention, holding over 30 patents with more pending. Kount’s solutions serve over 9,000 brands globally and have over a decade of data informing their advanced AI and machine learning models.
Kount and Equifax joined forces in 2021 to transform digital enablement and consumer insights. Their digital fraud solutions combine physical and digital identifier data to build comprehensive customer personas. Kount and Equifax are leveling the playing field and giving more businesses access to data that can help them reach the right customers at the right time.